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Let's hear it for cream bronzers: when done right, a product that glides on like butter and always delivers the most natural-looking, bare glow. Typically offering a more subtle sun-kissed finish than their powdery cousins, cream bronzers either impart a dewy glimmer or resemble a semi-matte cloud of warm terracotta on your cheekbones.
Either way, they mimic two weeks in the Caribbean and are just as transformational on dull, lacklustre skin as a good foundation or a smattering of blusher.
There's also a cream bronzer's ease of use. Speaking from experience, cream bronzers lend themselves to blending, so you have time to sheer out the texture or dial up the glow, depending on your mood. Given cream bronzers literally melt into your skin, you really can't go far wrong when applying them.
Many also tap into the trend for hybrid skincare/makeup products, taking your skin to the next level with a liberal helping of hyaluronic acid, avocado oil or vitamin C.
Like every makeup product these days, though, there are so many different formulations to choose from, it's hard to know where to begin. The easy answer is right here. We’ve rounded up our favourites, so no matter what your skin tone or undertone, there’s something for everyone’s makeup bag.
And if you’re not sure where – or how – cream bronzer should be applied to avoid it looking cakey, we asked makeup artists for their top tips. Consider this everything you need to know.
Meet the experts:
Ahead, our full edit of tried and tested cream bronzers.
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